2018 Festival of Recorded Movement

celebrating the body in motion through film 

Role: Festival Graphic Designer
Festival Branding, Web Banners, Print Posters, Festival Booklet, Transit Shelter and Publication Ads, Social Media Graphics, Brand Merchandise Design, Marketing Support

Photographer: Francesca Chudnoff, Dancer: Jessie Garon

Photographer: Francesca Chudnoff, Dancer: Jessie Garon

Festival Of Recorded Movement (F-O-R-M), was founded in 2015 by emerging dance artist Sophia Wolfe with the support and encouragement of Company 605 and Kristina Lemieux on the unceded territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish), Stó:lō  and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations. It was created as a platform for movers and filmmakers to share and create short films that revolve around the body in motion.


Nurse Next Door Senior Home Care

“Safer. Happier. Less expensive. We do senior
home care differently.

Role: Web & Graphics Designer
Web Design, Wireframing and Mockups, A/B Testing, Digital and Print Graphic Design, Brand Experience Design, User Experience Design, Icon/ Vector Design, Photography, Content Editing, Marketing Strategy Consulting, Annual Conference Merchandising and Coordination (Staging, Decor, Brand Collateral)


GoodEarth Coffeehouse


Role: Illustrator
In collaboration with Freshwater Creative.

© Good Earth Coffeehouse, 2018.

© Good Earth Coffeehouse, 2018.

© Good Earth Coffeehouse, 2018.

© Good Earth Coffeehouse, 2018.

Photograph: @shayla__c via Instagram

Photograph: @shayla__c via Instagram

© Good Earth Coffeehouse, 2018.

© Good Earth Coffeehouse, 2018.


Craft of Lyfe

a brand dedicated to bringing clothing, education, and creativity into one name.


Role: Creative Director
Logo Creator, Graphic Design, Brand Management, Styling and Photography, Retail Coordinator, Copywriting.


SWIG x @floriental

UK-based hip flasks launched multi-national artist collaborations for their celebration of the Uni Posca Pen Package release to their accessories line (which includes a set of eight coloured PC-5m paint marker pens for customization.)


Artist Collaboration & Feature
Custom Design, Hand-Drawn Illustration, Product Photography


City of Vancouver - Granville St. & 6th Ave.

Custom Utility Box Wrap for south granville bia

Commission Artist for Public Installation
Hand Drawn Illustration, Digital Tracing, Template Application

GWSF x @floriental

online advertorial Content

Digital Hand Drawing in Procreate

Analog (Fujifilm Superia 200 film, 35mm)

Screen Shot 2018-10-03 at 10.00.14 PM.png
Emily's Tattoo - Bird Skull and Flowers


Designs and hand poked tattoos.
Books: OPEN for commissions and stick-and-poke.

Lisa's Bust Stick and Poke Tattoo
Kodama, Tree Spirit - Princess Mononoke Stick and Poke
Lydia's Baby Bird Skull Stick and Poke Tattoo
Amar's Faith || Hope Stick and Poke Tattoo
Custom Floral Tattoo Design


“FuturePet combines unique insights captured from the Pet Owner with historical data from the PiMS and clinic schedule to deliver an truly differentiated clinic experience.”

Role: Product Launch Designer (Contract)
Visual Communications Design, Icon/ Vector Creation, Web Design, Presentation Design, Digital and Print Marketing Collateral



A flexible PaaS that powers cities, recreation centers, education centers, gyms, personal training businesses and member-based organizations of all sizes. 

Role: Communications Specialist, Media Contact
Copywriter, Blog and Email Campaign Author, Reputation Management, Brand Voice and Operations, User Stories Scriptwriting and Interviewer, Video Production Collaborator, Video Editor, Brand Guide Design (Copy), User Experience and User Interface Consulting, Design-Thinking Educator

User Story Videos

Customer success and software functionality features 

PerfectMind: Growing with your Community

A proud Canadian company serving the health and wellness industry since 2000.
Blue Chip Production partnership.


PayPal Integration Customer Walkthrough

Overview on PayPal partnership. 


Year-end Recap

A look at 2016.

PerfectPartners: the Richmond Olympic Oval 

Interviews with the Oval's Community Sport Program Manager, Manager of IT, and Member Care Consultant.
Blue Chip Production partnership. 


PerfectPartners: the City of Medicine Hat

Interviews with the City of Medicine Hat's receation program coordinator, customer service supervisor, fitness coordinator and facility coordinator. 
Blue Chip Production partnership.


Hello from Burnaby, BC

After many years in North Vancouver, PerfectMind relocated to Burnaby, BC. 

> Social Media Marketing for Yoga eBook (copy)

> Security, Power and Flexibility with the PerfectMind PaaS (copy)

> Company Brand Guide V. 1.0, 2017

> Editor and contributor for company Style & Terminology Guide

> Blog posts by Flory Huang


Archive: Visual Communications Work and Case Studies

Gammon International


Greater Vancouver Regional Science Fair 2016


Phi & Brent

Yoga University

Blind Bat LED Lighting 

Case Study:
Vancity Credit Union x AKQA Brand Perception in Client Acquisition


Case Study - Design Intervention:
WestJet Service and User Interface Design for In-Flight Crew and Passengers


Case Study:Product Design for Developing Countries - Rural Kenya Demographic


Archive: UX/UI Design and Case Studies

Redesign Considerations for PerfectMind Platform (Q1 2017) 

Proposal 1: re-designing to improve user experience when creating filtered contact views.  Empower the user to complete their task faster and with a less distracting interface.

- Simplification of graphical elements to decrease the cognitive “weight” of the interface’s combination of fields, lines, lists, and blocks.
- Consolidation of ‘Actions’ in rethinking the interaction design helps diminish the cognitive load of the interface. Drop-down menus for the same family of actions lend to minimalistic aesthetic while out taking away user control and power. 
- Create a new organization scheme (such as the file folder tabbing) to provide more system status changes and streamline a more contemporary aesthetic.
- Streamline visual language for icons, buttons, links, and content types. 

Proposal 2: empower the user to register for events faster with a less distracting interface. Secondary portion includes a mobile mockup.

- Increasing negative space for quicker identification of information classification (i.e. Events, Dates, Times, etc.)
- Collapsing detailed information to allow users to decide whether they want to view more past critical data. 
- Proposed a mobile device view to exemplify how the simplification and visual hierarchy of written content can be clearer without excessive line and block formatting. 


Redesign PROTOTYPING: ZARA Mobile App Landing Page to Checkout Interaction (iOS, v. 1.19.1) 

Proposal: interface changes to the catalogue app for clothing retailer, ZARA, to increase conversion of e-commerce customers from app launch to shopping bag checkout. By redesigning the way content is displayed, users will spend less time scrolling through unrelated options and find products that match their criteria in shorter periods of time.  

Nielsen's Heuristics 

  • Efficiency of use Landing page currently requires scrolling to view all options when they can be displayed at once to shorten time from app launch to check-out.

  • Consistency and standards Unclear on why navigation visibility currently varies between different product views (e.g. no menu bar for grid gallery when browsing). The app takes text input but does not currently support product filtering like its desktop site.

Low Fidelity Intervention
Time spent from landing screen through to product view and checkout can be minimized and streamlined by eliminating scrolling of Sale, Collection, Editorial, and Gift Cards buttons with initial app launch. By displaying all types of purchases, users are able to view all options at once. Utilizing filtering within product gallery views users will be able to narrow searches or navigate from product to product. The option to Refine within categories now matches that of the desktop site. The app is pleasant with its expanding menus and minimalist aesthetic. 


GRIZZLY MAN: Android App Design for the Next Generation of (Novice) Outdoor Explorers


To create an information system through wireless technology, improving digital experiences for extended periods of time.

With a high quantity of information related to camping that are hard to consume and use we consolidated 4 main topics for amateur-novice campers. Covering food and survival; shelter; hazards; and treatment, each specific subject was limited to 4 pages (swipe navigation) presented in graphic illustrations/ infographics with limited text. Keeping the information lite allowed for accessibility during passive interaction such as moments around the campfire or in between hiking.  

Flory Huang (Project Manager)
Morgan Fraser (Concept, Visual Design & Brand, Video)
Paul Methot (Copywriter and Illustrator)
Shane Morin (Programmer) 

Project Type
Self-initiated brief in interaction design

User testing with focus groups and paper prototyping
IDEO Method - Draw the Experience
Adobe: Photoshop, Illustrator, Premier Pro

Research and Re-design Methods, HCI and Cognition: Indigo Touch (early 2010 gen. AT SFU: SIAT) 


Flory Huang
Scott Horsfall
Erik Ross
Khalid Abdullah
Aaron Mah

Research: context of use, scenario, tasks
User studies: paper prototyping, A/B testing, surveys
Interaction work flows
Quantitative and qualitative observation and data analysis

Indigo Touch, an iPhone application, allows users to control home temperatures, lighting, and other elements. At the time of evaluation and redesign, the app had misleading icons, poor organization, several navigation issue, and a severe lack of security features. Research was conducted to get a better understanding of each issue/ area of improvement. Utilizing our feedback, we prototyped 2 low-fidelity solutions and their respective user studies and testing. We aimed to create a more efficient navigation menu; increase application security; and increase the ease of use for our selected target audience (iPhone/ iPod users).